Football has a large female fan base. Yet, cute, fashion-forward merch made specifically for women hasn’t always been the easiest to find. As such, perhaps you grew up watching your team’s game in an old tee passed down from your dad or your brother’s jersey. Fortunately, that needn’t be the case anymore. Luxury and contemporary brands are filling the void in the market for stylish game-day looks, with pieces running the gamut from sleek football-themed blazers to quirky bag charms.
Following successful partnerships with the MLB and NBA, accessories label Lele Sadoughi reached out to the NFL, pitching an idea to team up on a collection of chic hats, bows, and headbands. Together, they dropped the assortment on Sept. 5 — just in time for football season to officially kick off (pun not intended). Founder Lisa Sadoughi says she’s not the only one capitalizing on game-day styles for females — other brands are jumping on the bandwagon, too (more of them ahead).
And she has a theory as to why that is. “A lot of it is [because of] Taylor Swift,” she tells TZR over the phone. Yes, the masses’ fascination with stadium style is largely due to the fact that the Grammy-winning musician is now a regular at games, cheering on her boyfriend, Travis Kelce, who is the tight end for the Kansas City Chiefs. Sadoughi jokes that even her 10-year-old daughter knows Kelce’s number.
Other well-known WAGs like Olivia Culpo, Ciara, and Brittany Mahomes have been making headlines for their sporty ensembles. Because these influential women have been turning up at the games in chic pieces, it’s only natural for football enthusiasts to begin following their lead. Veronica Beard saw this demand for elevated football gear, which resulted in their NFL Dickey Jackets. “Our audience wants to get dressed up for games but still show their team spirit,” co-founder Veronica Swanson Beard explains. “In partnering with the NFL, we’ve been able to give her another option that accomplishes both.”
Fashion girl-favorite retailer Shopbop also has a whole section on its site dedicated to sports, which includes a section for football. “There are many fans out there who want to attend a game but don’t necessarily want to wear a typical jersey,” notes Senior Fashion Director Caroline Maguire. “With this in mind, we wanted to create a shopping destination that makes it easy for our customers to create game-day-ready looks that feel authentic to their personal style.” To achieve this goal, they have product assortments for popular teams, including the Dallas Cowboys, Philidelphia Eagles, Green Bay Packers, Kansas City Chiefs, and New York Giants.
Scroll ahead to check out 10 cute NFL-inspired styles. You’re sure to earn fashion points whether you wear the pieces to the stadium or at a friend’s apartment.
Packers Backfield Crew Sweatshirt
This Junk Food crewneck sweatshirt will keep you cozy on Sunday afternoons as you’re lounging on the couch in front of the TV.
Junk Food –
NFL Mini Shirley Bag San Francisco 49ers
Sports-loving fashion folks won’t be able to resist STAUD’s NFL Mini Shirley Bags. Featuring a team logo on the brown leather pouch, the piece is a luxe carryall to bring to the game.
STAUD –
Baltimore Ravens Dickey Jacket
Above, the aforementioned Veronica Beard NFL Dickey Jacket. Yes, the price is steep — but if you’re a loyal fan, you’ll no doubt reach for it season after season.
Veronica Beard –
Year Football Sweatpant
If you don’t root for a specific team, consider one of Year of Ours’ low-key football styles, such as these comfy bottoms. You needn’t necessarily wear them to watch the sport. “We’ve seen these sweats in tons of travel looks,” says founder Eleanor Haycock. Pair them with a soft sweater, and you’re ready for wherever the day takes you.
Year of Ours –
Kelly Green Retro Eagles Beanie with Faux Fur
An outdoor tailgate in the coming months calls for a toasty beanie, like one of Lele Sadoughi’s iterations. Made from wool, the chunky knit includes a removable faux fur pom.
Lele Sadoughi –
Chronomat B01 42 NFL Detroit Lions Edition
This season, watch company Breitling released its Chronomat B01 NFL Collection, which consists of 32 watches for each team. With prices ranging from $8,800 to $9,200, they are certainly a splurge.
Breitling –
Kansas City Chiefs Stadium Clear Fanny Pack
Thanks to Stoney Clover’s clear fanny packs, you won’t need to worry about your bag getting flagged by security. Toss your key and wallet into the look, and head into the stadium.
Stoney Clover –
Pittsburgh Steelers NFL Jersey Bag Charm
If you’re still into the bag charm trend, accessorize your tote with an adorable jersey keychain dedicated to your team.
Bauble Bar –
Buffalo Bills Crew Sweater
Found: A crew neck sweater for a Super Bowl party. Style it with slouchy jeans and sneakers for a laid-back outfit.
NFL by Abercrombie –
Football Gold Stretch Bracelet in Orange Goldstone
For those in search of something a bit more subtle, this football bracelet is an excellent choice. Layer it with dainty pieces for a chic game-day jewelry moment.
Kendra Scott –
