The old adage “out with the old and in with the new” is applicable to the bad habits you want to leave in 2024, but the concept is also extremely relevant to your beauty routine. Perhaps you’ve been hanging on to a dry, clumpy mascara you’ve had since 2023 or diluting your shampoo with a bit of water to truly get every last bit out of the bottle. Or maybe, you want to overhaul your skin care lineup to effectively address your major concerns, like acne, for one. Whatever your aesthetic goals are for the new year, January 2025’s best new beauty products will help transform your entire routine.
For those looking to streamline what’s in their medicine cabinet, you’re in luck — multitasking products are having a moment this month. There are bands like INNBeauty Project’s who combined formulas with its soothing, color-correcting Calm The Red Down Dual Chamber Serum, and REFY, with its Sculpting Moisturizer, a hydrating gel-cream with a built-in sculpting face tool application. If you’re in search of fresh makeup shades because your current ones are starting to feel a little tired, brands have you in mind, too. MERIT has dropped a handful of new Flush Balm cream blush hues, while Hourglass’ beloved universal Red 0 is now available in its full-coverage lip gloss.
Below, TZR has compiled a list of the most exciting skin care, makeup, and hair care products landing on virtual and physical shelves this month.
January 2025 Skin Care Launches
Best New Serum
Génifique Ultimate Recovery Serum
After all of the revelry of the holiday season, maybe your skin looks as exhausted as you feel. Powered by beta-glucan snd hyaluronic acid, Lancôme’s Génifique Ultimate Serum is the jumpstart your complexion needs. The formula works to repair the skin’s moisture barrier to minimize and prevent dryness plus promotes cell renewal to smooth, reduce fine lines, and brighten.
Lancôme –Best New Sculpting Moisturizer
Face Sculpt Lifting And Hydrating Moisturizer
If your 2025 skin care goals include streamlining your routine, the moisturizer from Refy’s first set of skin care products will help you reach this milestone. The unique rollerball applicator massages your face with the hydrating gel cream for a defined dewy complexion.
Refy –Best New Acne Serum
Rescue Serum
Breakouts will be a little less stressful this year, thanks to celebrity esthetician Shani Darden’s newest innovation. The Rescue Serum is a blend of azelaic acid, and oat kernel, aloe, and licorice extracts that treat pimples at every stage, from initial redness to post-acne marks.
Shani Darden –Best New Redness-Reducing Serum
Calm the Red Down Dual Chamber Serum
This two-in-one serum works to soothe and hydrate red, inflamed skin over time while providing instant color-correcting benefits for a more even complexion. Think of it as a supercharged primer.
INNBeauty Project –January 2025 Makeup Launches
Best New Blurring Powder
Neo Blurring Powder
Leave engorged pores in 2024 with the help of Laneige’s blurring powder, which after achieving cult status in Korea, is finally available stateside. The skin care-packed finishing product works to absorb excess oil and sooth the look of pores, and can even be used mid-day for a touchup.
Laneige –Best New Burgundy Blush
Cloud Paint in Black Cherry
Dive into this winter’s black cherry makeup trend with Glossier’s new collection built around the viral hue. The rich burgundy Cloud Paint liquid blush melts into skin for a natural finish.
Glossier –Best New Neutral Lipstick
MACximal Silky Matte Nude Lipstick
Your search for the perfect nude lipstick is over, thanks to MAC. The makeup brand has created a new collection of neutral shades to complement an array of skin tones and aesthetics in three different formulas, including the beloved MACximal Silky Matte.
MAC Cosmetics –Best New Brow Pencil
Precise Brow Pencil
Make 2025 the best year for your brows yet by adding this micro tip pencil to your makeup routine. You’ll be able to precisely apply it as needed to achieve your desired shape and fullness. Better yet, it comes in 12 shades that include a range of undertones, so finding the perfect match to your hair color is a breeze.
Bobbi Brown –Best New Pink Blush
Flush Balm
Blush had its main character moment last year, and there are no signs of it waning in popularity in 2025. So if you’re in need of a fresh shade (or two), MERIT beloved Flush Balm cream blush comes in five new shades and its fan-favorite terracotta hue is back (if you’re into the viral blonzing look).
MERIT –Best New Red Lip Gloss
Phantom Volumizing Glossy Lip Balm in Red 0
The brand’s cult-favorite Red 0, an innovative universal red that’s carmine-free and vegan, is now available in its equally loved Phantom Glossy Balm. The unique formula instantly soothes and plumps lips while delivering glassy full-coverage color.
Hourglass –January 2025 Hair Care Launches
Best New Shampoo For Color-Treated Hair
Color Protect Shampoo
If you’re kicking off the year with a fresh hair color, you should protect your investment with hair care products that nourish strands and prevent fading. The first step is in the shower, starting with the shampoo you use. So what better way to revamp your 2025 routine with the Color Protect Shampoo from celebrity hairstylist Laura Polko’s just-launched line? It’s formulated with a proprietary complex of wheat protein and jojoba oil that works to cleanse hair without sacrificing the vibrancy or shine of your color.
Laura Polko –Best New Hair Serum
Acidic Bonding Concentrate 24/7 Night & Day Serum
The best part of this multitasking serum is that it treats weak, damaged hair while also helping you style it. Apply it before using hot tool for heat protection and frizz reduction. You can also run it through second-day hair for added hydration.
Redken –Best New Scalp Treatment
Scalp Solutions Hydrating Scalp & Hair Masque
Combat seasonal dryness with Aveda’s scalp treatment. It’s a hydrating mask that soothes and hydrates skin to reduce flakes, plus boosts shine from roots to ends.
Aveda –Best New Repair Treatment
Bond-Building TripleBond Flash Rinse
Just like your skin, your hair can get dry and dull during the wintertime. That’s where the latest addition to Bumble and bumble’s Bond-Building line comes in. The rinse-out in-shower treatment rebuilds bonds to strengthen strands while simutaneously adding shine.
Bumble and bumble –Best New Nail Products
Best New Nail Repair Treatment
To The Rescue UV Gel Damage Repair
Gel manicure fans, rejoice! Essie’s To The Rescue treatment was created to combat the potential damaging effects that the UV lamps and gel polish removal can have on nails. It’s made with three protein complexes that help improve the peeling, splitting, and thinning over time.
Essie –